Gone Mainstream!

Some of Tulving's terms and theories have become so well known in today's non-academic world that they are popping up in music, movies, newspapers, jokes, books....even family discussions... and most often without any mention of Endel Tulving being the one who developed the theories.

SEE BELOW

Episodic Memory song

By Maneesh Kuruvilla

when he was a PhD student at St. Andrews University.

Well done, Maneesh! A classic!

Synergistic Ecphory (drum solo) Jon Postins

Listen to this fantastic, breathtaking drum solo composed and performed by Jon Postins entitled “Synergistic Ecphory" . This strange term was created by Endel Tulving to describe one of his best concepts or“theories.” The term is well known to the experts in the field (and even to GOOGLE!) but not to the general public.

256 kinds of memory... rapped by Maneesh Kuruvilla

256 alludes to the article Endel Tulving wrote for Roddy Roediger's Festchrift. Colleagues were poking fun at his theory of multiple memory systems. He wrote it tongue in cheek. He was indeed able to list 256 types of memories.

Chronesthesia (2016) movie

Yes, there actually is a movie called "Chronesthesia".

Ask Google to search for "Chronesthesia movie 2016"

Cashew the cat

This cartoon has become semi-famous among psychologists, I hear. It's a picture of Endel Tulving with his cat, Cashew. (He had three cats named Cashew, but this was the original one.)

Drawn by the late Ruth Tulving, RCA

Memory research reached a new level of sophistication with the arrival of PET diagnostic imaging machines for use in brain research. Scientists were now able to locate areas of the brain that were involved with thinking. But the trick is to THINK, not ask questions or talk.

Drawn by Ruth Tulving, RCA

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